You’ve published a book. Now what?
Most authors hit a wall when it comes to marketing. They’re not marketers—they’re writers. But in today’s world, a great book isn’t enough. You need visibility. You need a plan.

And no, you don’t need to be “internet famous” or spend a fortune.
You just need the right approach.

Step 1: Build a Professional Online Presence
Your website is your storefront. It’s where people decide if you’re serious—or forgettable.
Make sure your website includes:

• A clean homepage with your book’s cover, title, and buy link
• A short, compelling author bio
• A contact form for media, events, and reader questions
• Social proof—testimonials, reviews, or media features

Use your website to collect email subscribers. Offer a free sample chapter or bonus content to get them in.

Step 2: Optimize Your Amazon Listing
Amazon does half the selling for you—if you know how to work it.
Here’s what matters:

• Your book description: Clear, benefit-driven, and easy to scan.
• Your keywords: Use what your ideal reader would type. Not fancy, just accurate.
• Your categories: Choose specific ones. Niche is better than broad.
• Your Author Central profile: Add a friendly bio, photo, and blog feed.

The more complete your listing, the more visible your book becomes.

Step 3: Start an Email Newsletter—Now
Social media comes and goes. Email sticks.
Even if you start with five subscribers, it’s worth it. Your email list is your direct line to readers. No algorithm in the way.

Send short, personal updates. Show your writing process. Offer early access or discount codes. Ask for feedback. People support authors they feel connected to.

Step 4: Use Social Media Strategically
You don’t have to be on every platform.
Pick one or two where your audience spends time. Post consistently. Engage genuinely.
Here’s what to share:

• Behind-the-scenes content (drafts, workspace, story inspiration)
• Snippets from your book
• Reviews or reader reactions
• Polls and questions that invite interaction

Tip: Use scheduling tools like Buffer or Later to plan ahead and save time.

Step 5: Leverage Partnerships
Don’t do it alone.
Team up with:

• Other authors in your genre for cross-promotions
• Bloggers, podcasters, and YouTubers who cover books
• Indie bookstores or local groups for virtual or in-person events

Even small partnerships can bring in new readers. The goal is consistency, not viral success.

Step 6: Run a Press Campaign
A professional press release can put your book in front of journalists, reviewers, and media outlets that matter.
But don’t just send it and hope. Make it part of a bigger strategy:

• Target niche publications and online communities
• Use news hooks (tie your book to current events, trends, or causes)
• Offer to contribute guest articles on relevant platforms

If you need help with this, Inktrail Press offers press release campaigns tailored for authors.

Step 7: Track and Tweak
Not everything will work. That’s normal.
Use simple tools to track what’s working:

• Website traffic (Google Analytics)
• Email open rates
• Amazon sales rank
• Social engagement

Test new headlines. Try a new format. If something clicks, double down.

Final Thought
Marketing your book doesn’t have to be overwhelming.
Start small. Stay consistent. Focus on real connection, not empty hype.
And if you want a team behind you that gets it? At Inktrail Press, we help authors not just publish—but get noticed.

Let’s get your book in the hands of more readers.

👉 Book a free consultation with Inktrail Press