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Author name: Jay Cruz

How to Maximize Your Royalties with the Right Publishing Model

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HOME – How to Maximize Your Royalties with the Right Publishing Model When it comes to publishing, authors are faced with numerous choices that can significantly impact their earnings. Selecting the right publishing model is essential for maximizing royalties, a crucial financial goal for both new and seasoned authors alike. With options ranging from traditional […]

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A hyper-realistic image of an author sitting at a desk, typing on a laptop surrounded by books and notes. The author is engaged with their social media accounts displayed on the laptop, including a book cover and social media interactions. A bookshelf filled with books stands behind the author, and natural light streams in through a window, creating a warm, inviting, and professional atmosphere. The scene captures the blend of creativity, productivity, and digital engagement central to a modern author's work.

The Power of Social Media: A Guide to Growing Your Audience and Building Your Brand​

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In today’s digital-first world, social media is an indispensable tool for authors—whether you’re a debut writer or an established name in the literary world. Platforms like Instagram, Twitter (now X), Facebook, TikTok, and LinkedIn offer authors the chance to connect directly with readers, build communities, and promote their books in ways that traditional marketing methods

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The Power of TV Interviews for Authors: Why They Matter and How to Leverage Them

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In today’s highly competitive publishing industry, visibility is everything. One of the most powerful tools at an author’s disposal is the television interview—an opportunity not just to promote a book but to elevate personal brand, credibility, and reach in ways that other mediums can’t. For decades, TV has been a critical platform for amplifying an

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How to Choose the Right Publishing Route: Traditional, Self-Publishing, or Hybrid?

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Discover the Best Path to Bring Your Book to Life: Traditional, Self-Publishing, or Hybrid? Choosing the right publishing route is one of the most important decisions an author can make. With the rise of multiple publishing options, understanding which path best aligns with your goals, resources, and creative control is essential. Whether you’re an aspiring

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Why Emerging Authors Need Manuscript Development

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For emerging authors, writing a book is only the beginning of a long journey toward publication. One of the most vital steps in this process, and often overlooked, is manuscript development. Whether you’re writing your first novel or a non-fiction piece, refining your manuscript through professional development is key to ensuring that your work resonates

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Author Branding – How to Stand Out in a Crowded Market

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In today’s competitive publishing world, standing out as an author is more important than ever. With millions of books vying for attention, strong author branding is the key to distinguishing yourself in a crowded market. But what does “Author Branding” really mean, and how can you create a brand that resonates with readers, agents, and

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What Is Hybrid Publishing and How It Empowers Authors?

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In today’s dynamic publishing landscape, authors are discovering a powerful alternative: hybrid publishing. This innovative model combines the best of traditional and self-publishing, allowing writers to retain creative control while benefiting from professional support. Imagine having access to expert editing, design, and marketing services, all while enjoying higher royalty rates and a faster path to publication. Whether you’re a first-time author or a seasoned writer, hybrid publishing offers a tailored approach that empowers you to bring your vision to life. Ready to explore how this model can transform your publishing journey? Dive in to learn more!

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